SIT’s Managing Director, Amnon Levav, will be giving the first keynote presentation, "Innovating Inside the (Economic) Box" at the upcoming Creative Company Conference (CCC) in the Muziekgebouw aan 't IJ' (Music Building), Amsterdam on May 26th. Amnon will demonstrate how a structured approach to innovation can help you in turning the crisis-opportunity cliché into reality.

This one day conference, held for the second consecutive year in Amsterdam, offers a wide range of international speakers with a large innovation seeking audience. As such, SIT is happy to be a supporting partner, which allows us to offer you a special SIT friend's pass that includes:

1.  A special offer of €495 (a discount of €200) which includes full access to all conference activities;

2.  An invitation to an exclusive gathering for SIT Friends at 19: 00 in the top floor of the beautiful Music Building for an in-depth focus on how innovation can work for you in the current situation.

We are looking forward to meeting you,

The SIT Team
 

Are you acquainted with SIT - Systematic Inventive Thinking, the method that Philips, Johnson & Johnson, Nestlé, Riedel Drinks, McCann Erickson and hundreds of other companies and organizations have used to innovate successfully?
If not - join the growing community of SIT users in the Netherlands to learn new innovation tools.
If you are - continue learning how to turn your knowledge into a rigorous and effective tool for results.
 
 

Become part of a growing network of professionals who are promoting innovation and creativity in business, in academia and in their personal lives, using a method that really works.  Join gatherings, activities, and courses to share your own experience and learn from others.  Join the SIT Innovation Community in the Netherlands.
 
  Annina Van Logtestijn, partner at Limetree Business Refreshment has been using SIT for her work with clients for the past 2.5 years. "SIT is a refreshing approach to new product development. The SIT process focuses the creative thoughts in a viable direction and allows for constructive judgment during the process. The process thus greatly improves the quality of the resulting concepts".
 

Jan van Dalfsen, from Assembleon (Philips) in Eindhoven has worked with SIT in his company. Here is what Jan says about his reasons to join the SIT community in the Netherlands:
"I am interested in SIT, and have been so for the past four years. I like the method as well as the..."

Sandra Minnee, an independent consultant, Professional Strategies has worked with SIT and trained to be an SIT facilitator.
"My experience and belief about SIT is that it is a surprisingly effective tool for innovation. I will come in order to share..."

Ir. G. Maarten Bonnema, Assistant Professor at University of Twente, Department of Engineering Technology, on (conceptual) design.
"I got interested in SIT four years ago as it is a simple but VERY powerful tool to solve difficult problems..."

Corrinne Goenee, Managing Partner at  White Tree B.V.

"We believe that this SIT method is an innovative, thorough and structured way to search for new perspectives (for technological developments and consumer benefits)…."

 

Henk Speijer Senior Consultant (Retired from Philips Consumer Electronics)
 “By using SIT the organization gets a wide choice of new product ideas that can easily be developed and produced. The method limits the participants to use building blocks already available to the organization..."
 

Join our community and our upcoming activities, or  write to us for more information.
 
 

SIT offers to members of the community a complete menu of courses and services. These are designed to help you make the most effective use of the SIT method and include:

1)     SIT for organizations that want to work with SIT, either in project workshops for targeting specific objectives or in training sessions for their employees.

2)       SIT for Innovation Leaders – for individuals who want to become champions of innovation in the companies in which they work.

For more information, please contact us.

 
 

Try solving the following riddle by applying SIT multiplication tool
Fresh Fish
The Japanese have always loved fresh fish. But the waters close to Japan have not held many fish for decades. So to feed the Japanese population, fishing boats got bigger and went farther than ever. The farther the fishermen went, the longer it took to bring in the fish. If the return trip took more than a few days, the fish were not fresh; the Japanese did not like the taste. To solve this problem, fishing companies installed fish tanks. They would catch the fish and stuff them in the tanks, fin to fin. After a little thrashing around, the fish stopped moving. They were tired and dull, but alive. Unfortunately, the Japanese could taste the difference. Because the fish did not move for days, they lost their fresh-fish taste. The Japanese preferred the lively taste of fresh fish, not sluggish fish. So how did Japanese fishing companies solve this problem? How did Japanese fish stay fresh?

Do you want a clue? Press here.


To send us your solution.
To ask us for a solution.
 
 

To get your Harvard Business Review article on SIT now, send us your name and email address and we will send you the article.
 
  A few years ago, we participated in a conference on NPD (New Product Development), sponsored by the European Community. Speaker after speaker presented sophisticated and apparently successful programs and approaches to the creation of new products in their companies. But as the conference proceeded, it was becoming apparent to most listeners that something was amiss. A crucial link in the chain was being constantly disregarded.

Most approaches to the systematization of NPD treat the actual generation of ideas (sometimes referred to as 'ideation') as a "black box". That is, the common systematic treatment applies either to several or all those stages of the NPD process (identifying needs, research, development of prototypes, market tests etc.) that come before or after ideation, while the ideas themselves are taken for granted - they are expected to arrive on the scene thanks to intuition, chance events or, at the "best" (most systematic) case through a kind of loosely defined "brainstorming".

This is exactly where Systematic Inventive Thinking comes in - SIT opens the black box by systematizing the idea generation process itself. The method's tools and principles can be used for product development, for advertising and marketing or for solving problems in any field, but in all cases they are designed to do one thing: lead you to an innovative idea. And time and again it has been proven, both in practice and in research, that ideation is subject, as much as any other human activity, to the beneficial effects of training and structure.
 
          SIT - Systematic Inventive Thinking