The SIT Menu for Organizations

The following paragraphs are brief descriptions of some of SIT’s offerings for companies and organizations. The specific format of each project is, of course, determined according to your needs and characteristics. [In parenthesis, you will see some of the companies with which we have worked on each specific activity described. In total, SIT has worked with over 500 organizations- big and small - around the world.]

New Product Development Projects/ New Promise Development Projects - Apply SIT thinking tools to generate ideas for new products, for new services or to generate new marketing promises. The method's highly structured process and built-in filters help to ensure that ideas meet the triple goals of using existing resources where possible, rapid implementation and genuine innovation in the market place.  [Creo-Scitex, Eastman Kodak, Kraft Foods, Masco, Philips Consumer Electronics, Procter & Gamble, Rubbermaid, SEBanken, Tivall]

MarCom – SIT workshops are designed to enhance the way a company promotes and delivers its message towards specific target groups.  A company can also use SIT jointly with its ad agency, building the brand, focusing the message, and improving campaigns.  [IBM Israel, Johnson & Johnson, Orbotech, Philips CE]

Problem Solving Projects – Present-day SIT has grown out of a technological problem solving theory (TRIZ), making problem solving one of the strongest facets of the SIT method. SIT problem solving can be applied to a wide range of issues, from technology and marketing to human resources. [Applied Materials, Johnson & Johnson, Orbotech, Plastro-Gvat, Teva Pharmaceuticals]

Strategy Development Sessions – The method's tools can be used for strategic planning, coming up with alternative uses of existing company resources, reappraisal of marketing ideas, new distribution channels, decisions regarding product lines and categories, and interesting pricing structures. [IBM Israel, Orange Mobile Phones]

Idea Management – Various reasons (market, financial, technological, or production considerations) can keep a good idea off the shelf.  SIT applies a structured development process to reconfigure the idea and its implementation into a marketable product. [Orange, Osem Nestle]

Organizational Innovation Training – Train your employees in one or more of the relevant SIT courses and follow a program that will enable them to implement the tools in their work.  Conduct workshops in which participants learn to break mental fixedness through inventive thinking, learn new cognitive thinking tools, and how to implement them.  [Alliance Data Systems, Ericsson Erisoft (Sweden), Telrad, Tnuva, Wausau Mosinee]

Lectures and Short Interactive Seminars – SIT offers various interactive workshops and seminars where participants learn new cognitive thinking tools and a unique approach to innovation. [Global Forum 2003, Golden Drum Festival, Masco Co., Kimberly Clark, RAAA – Romanian Ad Agency Association, SIM – Singapore Institute of Management]

The SIT Menu for Innovation Leaders

To promote innovation and creativity values in your own organization, you can become an internal innovation champion by completing an Innovation Leaders' course

In-house Company Innovation Leaders Courses – SIT trains managers for the purpose of becoming in-house innovation leaders within their companies. The course aims to train participants to promote innovation in their organizations by identifying innovation focal points, bringing inventive ideas to fruition, and establishing in-house innovation groups and activities. [Alliance Data Systems, Electra Consumer Goods, Discount Bank, Elite, Ford Motor Company, Orbotech, Tivall, Wausau-Mosinee]

Innovation Leaders Forum – SIT sets up a bimonthly forum where directors of innovation meet to collaborate, share experiences, and better define their unique roles in their respective organizations. This forum has been operating successfully in Israel, and a similar one is being established in the United States.

Innovation Process Mentoring – SIT offers coaching of the innovation process to organizational innovation leaders.  We will share our experience in promoting creativity and inventiveness in organizations and assist the progress of development and implementation of innovative ideas.

Conflict Resolution – SIT methods can be used to better handle mergers, layoffs, corporate reorganization processes, and relationships with retailers, by enhancing cooperation and creating innovative solutions for organizational challenges.  SIT offers an Intro course in Conflict Resolution Tools for managers.

SIT Training and Facilitation Courses – Employees can be sent to SIT training courses and learn how to use SIT in their own work.  Employees can also take the SIT Facilitators' Course which enables them to lead project workshops within the company.  Both employee training and facilitation courses focus on one or more of the following: New Product Development, MarCom, Problem Solving, and Conflict Resolution.